promotion

Coordinating Offline And Digital Media For Business

Level 2 Certificate in Digital Promotion for Business (601/6673/3)

Unit 04 Coordinating offline and digital media for business (R/507/4154)

In this NCFE unit we will explore how to coordinate digital media to create customer conversions

1.1 Give Positive And Negative Points Of A Range Of Offline Media For A Business

The following is for the business called Foydigital. This is an online business which is a digital consultancy that designs and develops websites.

Measuring The Effectiveness Of Digital Promotional Activity For Business

Level 2 Certificate in Digital Promotion for Business (601/6673/3)

Unit 08 Measuring the effectiveness of digital promotional activity for business (H/507/4160)

In this NCFE unit we will investigate and apply a range of digital promotional activities.

Understanding the process and benefits of measuring digital promotional activities.

Producing Digital Promotional Content For Business

Level 2 Certificate in Digital Promotion for Business (601/6673/3)

Unit 06 Producing digital promotional content for business (M/507/4159)

In this NCFE unit we will investigate and apply a range of digital promotional activities

1 Understand the impact of content on digital promotions

1.1 Compare Content Used By Different Organisations For Promotional Purposes

The 5 businesses and organisations that are being analysed below are for both digital and offline content.

Search Engine Optimisation For Business

Level 2 Certificate in Digital Promotion for Business (601/6673/3)

Unit 02 Understanding search engine optimisation for business (D/507/4156)

In this NCFE unit we will explain search engine optimisation (SEO) and how it can be used to increase online traffic for a business.

1.1 Summarising The Purpose And Function Of SEO

The purpose and function of SEO for a business is to get as many visitors coming to its website as possible, for them to return and the frequency on the website to be as often as possible.

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